Posts Tagged 'search engine marketing'

DFW SEM Meeting Set for Thursday, Feb. 19

dfwsemlogo-182x96The next meeting of the Dallas Fort Worth Search Engine Marketing Association (DFW SEM) is set for Thursday, February 19, 2009 from 6:15 p.m. to 8:30 p.m. at the Renaissance Hotel in Richardson.

The featured presentation will be on keyword research, from the basic to the advanced. Following the presentation, a site clinic will be held. All are welcome to attend. The cost for members is $10 and for non-members $30.

DFW SEM meetings are sponsored by SEMPO and Lead Maverick.

The Dallas / Fort Worth Search Engine Marketing Association is dedicated to the following principles:

  • Educating North Texas businesses and marketing managers about the value of search engine marketing
  • Promoting the search engine marketing industry in North Texas and surrounding regions
  • Recognizing the value North Texas search engine marketers provide to businesses, advertisers, and search engines.

Learn about SEM from the best — SEMMYS Winners Announced

SEMMYSTwo weeks ago I posted an article urging you to vote for the top search engine marketing posts of 2008 — the SEMMYS. The votes are now tallied and the winners have been posted on the SEMMYS website. Congratulations to all the finalists and of course, to the winners.

If you are interested in learning more about search engine marketing, I urge you to read the winning articles, as well as those of the finalists. And be sure to subscribe to their RSS feed because all are thought leaders in the industry and share valuable insight on a regular basis.

Without further ado, here are the winning SEMMYS for 2008:

Is Twitter the Next Big Search Engine?

twitter_through_glass

With 4-5+ million users, and new accounts added at an estimated 5-10,000 daily, and mentions on traditional media, Twitter (website) seems to have become mainstream. It’s one of those simple internet ideas that has taken on a life of its own. And spawned countless complementary applications.

One such application, Summize, was purchased by Twitter last year and, apparently is soon to be integrated into the Twitter user’s interface. Appropriately renamed Twitter Search, this app is available at http://search.twitter.com.

Twitter Search enables a search of all tweets–not just those of people you follow–in real time based on a keyword or keyword phrase.  Unlike Google, Yahoo! or other search engines, Twitter Search returns relevant tweets based on recency. There is also an advanced search to filter your Twitter search results by names, locations, hashtags (info), attitude, or the inclusion of links.

At any given time, there is bound to be someone tweeting about whatever is going on in the world–whether it’s a sporting event, a television show, an earthquake, or a conference. People are also tweeting opinions, reviews, interesting articles, new product announcements, events, and much, much more. I searched for “twitter search” and found this tweeted 22 minutes prior to my search:

twitter-search-tweet1

From the searcher’s perspective, the great value of tweets is that they are 100% user generated–it’s the equivalent of word-of-mouth marketing. And since each post is limited to 140 characters, a Twitter Search results page is a very quick read.

I can’t tell you how many searches are conducted on Twitter Search each month because I couldn’t find the data anywhere. But my assumption is that it is growing…and fast. ComScore (website) tracks search engine volume each month, but does not include Twitter Search data. It is unclear if this is due to a low volume on Twitter Search or just a lack of tracking on the part of ComScore.

What we do know is the websites on the low end of the December search volumes were:

  • Facebook with 161 million searches
  • Amazon properties with 204 million searches
  • Craigslist with387 million searches

Time will tell whether Twitter Search will become as mainstream as Twitter itself–or even the traditional search engines. Integration with the user’s Twitter interface should help increase its use exponentially. In the meantime, I’ll continue to add to it’s search volume. How about you?

Related Articles

Twitter Officially Goes Mainstream

HubSpot’s “State of the Twittersphere” Report

Does Twitter Represent the Future of Search? Or is it The Other Way Around?

Should Twitter Add Authority-based Search?

Is Twitter a Viable Conversation Platform?

Vote for the Best Search Engine Marketing Articles of 2008

Cast your vote online until February 2, 2009

Cast your vote online until Feb. 2, 2009

What the heck’s a SEMMY? To quote the website, “It’s an annual awards event honoring some of the best articles and blog posts from the search marketing industry, as voted by the industry. We have 200 authors nominated, representing 157 blogs/sites.”

The SEMMYS was developed by Matt McGee (blog), David Mihm (website) and LogoWorks (website).

SAMMYS Timeline

Don’t delay. Head on over to the SEMMYS website now and cast your votes because public voting ends February 2nd. Here’s the timeline:

  • January 28 —  Finalists announced; public voting begins
  • February 2 — Public voting closes
  • February 4 —  Winners announced

Nomination Categories

Nominations are included in each of the following categories.

I’ m sure we will see a lot of SAMMYS chatter online over the next week. Be sure to Digg, StumbleUpon, Tweet, Blog or whatever it is you do to encourage voting. And congratulations to all of the nominees.

New Year, New Blog

The new year is officially here and so is this new blog. I titled it Search Matters because not only is search going to be the primary focus of the site, but it also emphasizes the importance of search engines. After all, there are more than 12 billion searches conducted on search engines every month. And as the following chart from comScore shows, the number is growing.

Monthly Search Engine Searches -- October 2008

Monthly Search Engine Searches -- October 2008

Search Matters will approach the subject with the agency executive in mind, specifically those who are not yet knee-deep into the wonderful world of search. This is a perspective the author, Katy Barrilleaux, knows quite well. With more than 20 years in the agency business — the last ten years in interactive — and the past year focused specifically on search engine optimization (SEO) (definition), Katy Barrilleaux knows first-hand the challenges facing agency professionals.

I will attempt to get information posted as quickly as possible, but in the mean time, if you have an urgent client opportunity with search, I encourage you to check out Lead Maverick (website) — the SEO platform specifically for advertising, public relations, interactive and web development firms. No technical knowledge is needed; just use Lead Maverick’s proprietary online content analyzer to publish onto our highly optimized SEO platform — and watch the top natural search results come!

Let me know if there are specific topics you’d like to see covered here or if you have any questions. I hope you find Search Matters informative.

Happy New Year!

Katy Barrilleaux


Welcome

There are approximately 12 billion searches conducted on the internet each month. And that number continues to grow. As more companies look for ways to gain an advantage in an increasingly competitive environment, marketers seek to integrate search engine optimization (SEO) into their marketing communications. And with the advancement in non-technical online tools, SEO is not just for programmers and search marketers anymore. Search Matters is specifically for marketers who want to learn about organic search and how to integrate SEO into their integrated marketing communications programs.

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