Posts Tagged 'Pay-per-click'

Vote for the Best Search Engine Marketing Articles of 2008

Cast your vote online until February 2, 2009

Cast your vote online until Feb. 2, 2009

What the heck’s a SEMMY? To quote the website, “It’s an annual awards event honoring some of the best articles and blog posts from the search marketing industry, as voted by the industry. We have 200 authors nominated, representing 157 blogs/sites.”

The SEMMYS was developed by Matt McGee (blog), David Mihm (website) and LogoWorks (website).

SAMMYS Timeline

Don’t delay. Head on over to the SEMMYS website now and cast your votes because public voting ends February 2nd. Here’s the timeline:

  • January 28 —  Finalists announced; public voting begins
  • February 2 — Public voting closes
  • February 4 —  Winners announced

Nomination Categories

Nominations are included in each of the following categories.

I’ m sure we will see a lot of SAMMYS chatter online over the next week. Be sure to Digg, StumbleUpon, Tweet, Blog or whatever it is you do to encourage voting. And congratulations to all of the nominees.

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The Anatomy of a Google Search Results Page

Natural listings, organic results, sponsored ads, SERPs — these are just a few of the terms used to describe elements of a Google results page. But do you know what each one means? If they’re Greek to you, then keep on reading.

When you conduct a search query on Google, the results page presented — also known as a search engine results page or SERP — usually contains links that are free as well as links that are purchased. Free listings are referred to as “natural” or “organic” results. They represent the majority of the results on a SERP and are found along the left side of the page. See the green box in Figure 1 below.

Purchased links are called “Sponsored Links,” but may also be referred to as “pay-per-click ads (PPC),”  “Google AdWords” or “paid ads.” Sponsored links are found along the right side of the page, and may also be the top three links on the left side of the SERP. See the pink boxes in Figure 1 below.

Organic results vs. Paid results

Figure 1 -- Organic results vs. Paid results

As suggested by the name, Sponsored Links are paid ad placements based on the purchase of clicks for specific search query keywords. Organic results on the other hand, are completely controlled by Google. Google bots crawl millions of web pages every day, constantly analyzing the context of pages and adding them to its index. Using Google’s proprietary and incredibly secret algorithm, it serves up organic results to your query, making every attempt to provide the highest quality web pages matching the keywords.

There is a lot more that may be said about how PPC and organic listings happen, but we’ll leave those for other posts. For now, if you would like a detailed explanation of all of the elements on a Google SERP, visit Google’s Web Help page (link).


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There are approximately 12 billion searches conducted on the internet each month. And that number continues to grow. As more companies look for ways to gain an advantage in an increasingly competitive environment, marketers seek to integrate search engine optimization (SEO) into their marketing communications. And with the advancement in non-technical online tools, SEO is not just for programmers and search marketers anymore. Search Matters is specifically for marketers who want to learn about organic search and how to integrate SEO into their integrated marketing communications programs.

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