Posts Tagged 'Ask'

Ask May Be the Engine that Could

comScore released its February 2009 Search Engine report and to the surprise of no one, Google maintains its dominance with 63.3% market share among the top five search engines. Yahoo! comes in second with 20.6% share, followed by Microsoft with 8.2% of the search market. is the “also ran” engine with a mere 4.1% share of the core search market.

comScore February 2009 Core Search Engine Volume

However, what I found interesting is that when comparing the search volume from January to February, shows an unusually high jump of 21% more search queries — despite February’s three fewer days.

comScore February 2009 Full Search Volume Report

Looking back at previous months, has not experienced an increase nearly as big as this…not even double digits. So why this increase now?

Obviously I’m not privy to everything going on at But, I have seen television ads for lately. With a little digging, I found that Ask has in fact been aggressively using offline advertising to promote its online search engine.

Ask Climbs on Board with NASCAR

In January, inked a deal to become the Official Search Engine of NASCAR. According to Ask’s CEO Jim Safka,

Our goal is to win over the millions of loyal fans by providing them with the best NASCAR search experience on the Web, and introduce them to all of Ask’s capabilities when they come.

The advertising campaign features slices of life of a “typical NASCAR-loving family” as they follow racing.

Airing approximately 4-5 times during each of the 36 NASCAR race broadcasts, the :15 and :30 spots feature content tied to that particular race broadcast. And, is running television spots during non-NASCAR related programming. Ad Crawler During Television also has begun running a series of crawler ads on the bottom of the screen during some cable shows. The ads pose queries to viewers, who can then find the answers by using the search engine. The questions, which are tied to show content or subject matter, are appearing on 18 channels, including AMC, FX, National Geographic Channel, MLB Network and NFL Network.

Keep an Eye on the Little Engine

Of course, one month does not establish a trend. But it is a start. And with aggressive offline advertising and promotions, this may be the beginning of the long haul towards the top of the search. I’ll keep an eye on the comScore monthly search reports to see if sustains this growth. I’m sure that Ask is saying, “I think I can, I think I can!

Train on Railroad Tracks

Search Engines on Twitter

The top search engines are on Twitter.  Are you following their tweets?




askicon@AskDotCom (UK)

And one of my personal favorites:


Google is the most represented of the companies, with many more accounts set up for various products: news, apps, etc. Here is a link that lists all Twitter accounts with Google in the name; just beware of  immitators!

November Search Volume by Search Engine

comScore (website) tracks the volume of searches in the United States each month. Following are their findings for November 2008, compared to October 2008.

November 2008 U.S. Core Search Rankings

Google Sites led the U.S. core search market in November with 63.5 percent of the searches conducted, up 0.4 percentage points from October, followed by Yahoo! Sites (20.4 percent), Microsoft Sites (8.3 percent), Ask Network (4.0 percent), and AOL LLC (3.8 percent). Visit the comScore website to see their full findings.

comScore Core Search Report*
November 2008 vs. October 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
Core Search Entity

Share of Searches (%)



Point Change

Nov-08 vs. Oct-08

Total Core Search




Google Sites




Yahoo! Sites




Microsoft Sites



Ask Network








* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.


There are approximately 12 billion searches conducted on the internet each month. And that number continues to grow. As more companies look for ways to gain an advantage in an increasingly competitive environment, marketers seek to integrate search engine optimization (SEO) into their marketing communications. And with the advancement in non-technical online tools, SEO is not just for programmers and search marketers anymore. Search Matters is specifically for marketers who want to learn about organic search and how to integrate SEO into their integrated marketing communications programs.

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