Superbowl XLIII is over. NBC, advertisers and their agencies are surely pleased that the victor was not determined until the last play of the game. Congratulations go to the Pittsburgh Steelers for a hard-fought victory and the Arizona Cardinals for providing one of the more entertaining Superbowl games in years.
Even before the confetti flew to signal the end of the game, the internet was all a-twitter with people casting their votes for their favorite Superbowl Ads. Here are the top 5 Superbowl Ads as determined by search volume on Google, reported by Google Trends:
- Jack in the Box – Hang in there Jack
- Denny’s – Free Grand Slam
- Go Daddy
This list definitely does not match my top five Superbowl ads. These may not have been your favorite ads either, but advertising really isn’t a popularity contest or a beauty pageant. The true measures of a successful ad are that it is memorable and it moves the viewer to action. In the absence of sales figures and primary research, Google search engine queries are a pretty good barometer.