About

Katy Barrilleaux

My passions are communications, technology and innovation. I live where the three intersect and and apply them to everything that I do — for my career, for my volunteering, for my friends and for my family.

Biography

Katy Barrilleaux is an advertising, branding, and marketing professional with an emphasis on seo, search marketing and social media. Currently the VP of Marketing at Ecordia, Katy has been knee-deep in the world of search marketing for more than a year; engrossed in the interactive space for about 10 years; and living, breathing, and eating advertising/marketing for more than 20 years.

Katy joined Ecordia — an online search engine optimization (SEO) platform for content optimization — in October 2007 with more than 20 years experience in advertising, branding and marketing directing programs that build brand while achieving marketing goals in B2B and B2C markets.

Prior to joining Ecordia, Katy was a Partner in Vivid Communications, a Dallas ad agency. Her previous experience includes executive and account service positions at other Dallas-area agencies, including Account Management Director at Griffith Phillips Creative, Inc.; Senior VP/Account Management Director at EvansGroup; and Account Executive at Larkin, Meeder & Schweidel, Inc.

Katy’s industry experience includes dot com, financial, healthcare, high tech, hospitality, insurance, non-profit, professional services, real estate, restaurant, retail, telecommunications, and utilities.

Born and raised in Texas, Katy is a wife and mother of two. She holds a BS in Advertising degree from The University of Texas at Austin (Hook ‘em!). Katy is a member of the Dallas Ad League and the Girl Scouts of the USA, as well as team Mom/webmaster for youth baseball and softball teams.

Welcome

There are approximately 12 billion searches conducted on the internet each month. And that number continues to grow. As more companies look for ways to gain an advantage in an increasingly competitive environment, marketers seek to integrate search engine optimization (SEO) into their marketing communications. And with the advancement in non-technical online tools, SEO is not just for programmers and search marketers anymore. Search Matters is specifically for marketers who want to learn about organic search and how to integrate SEO into their integrated marketing communications programs.